Wait Wait...Do Tell Me: Why It's Time to Start Demanding Transparency from Companies That Share Consumer Information
Nov 20, 2012
Think Facebook is only interested in your online activity? Think again. The company recently announced a partnership with information broker Datalogix, which operates many of the loyalty card programs we use to get a discount at stores like CVS. The partnership — one of Facebook's three new advertising programs —allows Facebook to gauge the effectiveness of its ads by learning about the offline pu...
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